Hi!
I'm Allison and I'm a designer, developer, strategist, dachshund mom, oxford comma evangelist, Ravenclaw, figure skating fanatic, and amatuer half marathoner. You probably need at least a few of those things in your life—let's talk. I believe the relationship between a creative and a client should be more than a transaction; the best work comes from not just knowing what someone wants, but why they want it. I get to know you beyond your business plan and buzzwords. Because I do it all—web, digital, social, print, advertising, content writing, and beyond—we make sure from the start that every piece fits together.
Let's work together
Work
Design
Layout
Additional document layouts (First four for Syracuse University School of Education, 2016-2017; Fifth for Maggie O'Keefe/Get Her Elected, 2018):
Web
Development project lead & ongoing management, Syracuse University School of Education.
Video
Strategy & Research
Master's Capstone and case study report for the Rescue Mission, Syracuse NY: proposal of process for brand research, clarification, and digital strategy development. Document design and layout, website design and copywriting. (Newhouse School, Syracuse University, 2016)
Brand research and analysis, media plan and digital strategy plan for IZZE sparkling juice. My main role was brand research, target audience research, media mix and rationale, all consumer research, and all report/data design and layout. (Newhouse School, Syracuse University, 2016)
The evolution of the web: technology, design, advertising, and what's next research and forecasting report microsite. (Newhouse School, Syracuse University, 2016)
Social media case study deck for Green Kitchen Stories. Analysis of current content and strategy, recommendations, sample content. (Newhouse School, Syracuse University, 2016)
Writing Samples
- Alumna Cerri Banks, Skidmore College Dean of Students, to Deliver 2019 School of Education Convocation Address
- School of Education’s Keith Distinguished Speaker Series Brings Peter H. Reynolds to Syracuse
- School of Education Creates Opportunity for Master’s Students through New Scholarships
- Christine Ashby, Julia White co-edit relaunched teacher education journal
- School of Education Launches Interdisciplinary Minor in Atrocity Studies and the Practices of Social Justice
Experience
Professional and Service
- Digital & Social Media Specialist | Syracuse University School of Education
- Marketing & Event Assistant | Syracuse University School of Education
- Technical Manager and Moderator | Life's Library Book Club (DFTBA/Complexly)
- Moderator and Community Leader | Tuataria
- Volunteer Crisis Counselor | Crisis Text Line
- Design Intern | Shipley Center for Innovation | Clarkson University
Education
- M.S. Communications | Specialization: Advertising | S.I. Newhouse School of Public Communications, Syracuse University
- B.S. Digital Arts & Sciences | Minors: Digitally Mediated Communications; Mathematics | Clarkson University
Technical Skills
- Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere); WordPress CMS content & theme development; Google analytics; Google Drive applications; Hootsuite social dashboard/native platform analytics including Facebook, Twitter, YouTube, Instagram, LinkedIn
- Languages: HTML5/XHTML, CSS/CSS3, PHP, MySQL, JavaScript