The Next Step, Incnext > > back to portfolio
2010 - Adobe Illustrator CS3
The Next Step, a female rehabilitation center in Albany, NY, was also one of my website development projects. The group used a few different images on the website and printed materials, so they needed a single image that could be used across all mediums.
The board requested a butterfly to be the main focus, as it represented the transformation process of recovery, and how it sets a person free. Because the original imagery included a house, that was considered in the new logo but eventually discarded to keep the butterfly as the focus. The color scheme needed to appear comfortable and calming to female visitors, without being too "girly" to turn people away. Purple is also a color that is often used to reference rehabilitation and recovery.